Oregon State Fair Sets New Revenue and Attendance Records in 2022

Royle Media congratulates our client the Oregon State Fair for setting new high watermarks for success in 2022!

More than 346,000 people attended the 2022 Oregon State Fair, a 63% increase from 2021 and up more than 10% from the pre-pandemic 2019 Fair, another strong year. Fairgoers opened their wallets too. Revenues topped $12.7 million, a 52% increase over the five-year average. Food and beverage receipts grew 50% year over year, and Carnival revenue surpassed its 2021 gross by 15%.

  • 346,000 attendees

    • + 63% vs. 2021

    • + 10% vs. 2019

  • $12.7 million in revenue

    • + 52% vs. 5-year average

    • + 38% vs. 2021

Royle Media Guides Entire Marketing Strategy

Royle Media has enjoyed a long partnership with the Oregon State Fair, and in 2022 increased its scope of work from digital marketing (website, social media, email marketing, paid digital media buying) to the entire marketing strategy (creative development, media production, art direction, traditional media buying, and public relations)!

We're proud to have contributed to the Oregon State Fair's outstanding revenue and attendance records in 2022 while achieving our own outstanding engagement growth...

  • 3.1 million website pageviews (+21.4% vs. 2021)

  • 24 eBlasts to 60,464 subscribers (+10.3% vs. 2021)

  • 164 posts to 68,544 Facebook Fans (+3.89% vs. 2021)

  • 12 million impressions on Facebook, Instagram, TikTok, YouTube, Snapchat, and more

  • 89% of Women 25-54 heard about the Fair 9.5 times each on radio commercials that aired 3,938 times.

  • 85% of Women 25-54 saw one of the Fair’s 6 television commercials 7 times each – they aired 1,051 times!

  • Earned more than $383,000 in publicity value with 165 earned media hits across online, print, TV, and radio.

@oregonstatefair Have you stopped by Homegrown Oregon? It’s where you’ll find yummy food carts, Oregon wine and beer, and beautiful landscaping by @@greenacreslandscape ! #summersbigfinish #oregonstatefair ♬ Fun summer - Kirill Kharchenko
@oregonstatefair Natural Resources is a great spot to learn more about the nature of Oregon - and it’s nice and shady too! Find it west of the Horse Stadium!#summersbigfinish #oregonstatefair ♬ Fun summer - Kirill Kharchenko
@oregonstatefair Dia de la Familia was so fun last Sunday, and we’ll do it again this Sunday with more live music all day and tortilla art activities at the Oregon State Fair! #summersbigfinish #oregonstatefair ♬ SALSA JAM NO.1 - Jaycee Mante

Oregon State Fair Wins IAFE Awards

Royle Media congratulates our client the Oregon State Fair for taking home three awards at the International Fairs & Expositions 2021 Hall of Honor Communications!

The Digital Ads and Social Media awards reflect Royle Media’s excellence: we proudly developed all strategies for digital ads and social media and built the winning presentations, as well.

  • 1st Place, Digital Ads

  • 1st Place, Social Media

  • 3rd Place, Radio

Oregon State Fair

Royle Media designs and builds the entire Oregon State Fair website using WordPress and third-party plug-ins. Every year as branding for the Fair changes, Royle Media updates the website with new visuals, text copy and events.

Royle Media also manages all the social media and internet advertising campaigns for the Fair, creating digital media advertisements that run on Facebook, Twitter, Pandora, and other programmatic display networks.

The Fair’s social media channels are also updated to reflect the current year’s branding and content is created throughout the Fair season to promote the event.

Royle Media’s social media specialist is also on-grounds the entire length of the Fair updating social media channels including Facebook, Twitter, Instagram and Snapchat.

In addition to these other services, Royle Media also produces a series of email newsletters to communicate with the State Fair’s 40,000+ subscribers.

In 2022, Royle Media added creative development, traditional media, and public relations oversight to its existing digital marketing work, effectively guiding the Oregon State Fair's entire multi-channel marketing messaging, strategy, and measurement.

Visit: oregonstatefair.org

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