Royle Media Advertising Approach
Digital advertising is increasingly complex. The technology and tools are ever-changing. Successful programs require testing, tracking results, and refining campaigns to improve performance. Our advertising funnel shows the sales journey and the advertising stack is the platforms we place ads on.
Advertising Funnel
Branding & Awareness
Display Banner Ads,
Video & Audio Ads
Keyword Ads
Paid Search, Search Retargeting,
Contextual Ads
Landing Pages
Simple Design, Call to Action,
Conversion Tracking
Remarketing
Display Banners,
Video & Social Ads
Advertising Stack
Branding & Awareness
Geo-Fencing & Conquesting, CTV/OTT Video,
Social Ads, Native Content
Keyword Ads
Paid Search (Google, Bing, Yelp),
Search Retargeting / Contextual
Landing Pages
LeadPages.com, WordPress, Google Analytics,
Call Tracking Metrics
Remarketing
Programmatic Display, Facebook/Instagram,
YouTube, LinkedIn Ads