Entries by Stephen Cahill

Advertising Spotlight: Paid Search

When I accepted the position of Director of Advertising it was because I knew that Royle Johnson (President, Royle Media) had a long history of building and maintaining strong client relationships. Paid search is usually one tactic in a client’s overall marketing mix. Frequently paid search campaigns are run in conjunction with display or retargeting advertisements, social media advertisements, and some traditional advertising such as print, radio or television. To discover whether or not paid […]

The Story Ad-Blocking is Telling Us

The advent of ad-blocking software has caused quite the stir in the advertising community. Being a recent inductee into the marketing and advertising world and a young millennial I decided to take a look into the issue. According to a 2014 study by PageFair, an organization specifically designed to address the issue of ad-blocking, ad-blocking activity rose by 69% between September 2013 and September 2014. Although their article estimates that only about 6% of internet […]

How to Customize the Default Search Form in WordPress

A client whose site we recently rebuilt on WordPress came up with an unusual request: they asked two search forms on each page–one searching the site, the other a catalog on another site. Fortunately, the Avada theme we used allows you to have a search form in both the header and the footer, so taking care of that part of the request was easy.  It looked to me like the tricky part would be in […]

How to Correctly Point your Domain Name to a Subdirectory.

It is pretty often in web design and site administration  that we are looking for more ways to secure your site against attack from hackers or malicious software. One of the simplest and often overlooked is to place the software you are using in a subdirectory. But how do you point your domain name example.com to your subdomain with out it looking like example.com/subdomain/ ? The example.com/subdomain/ is usually what happens when most folks use […]