Entries by Stephen Cahill

Advertising Spotlight: Paid Search

When I accepted the position of Director of Advertising it was because I knew that Royle Johnson (President, Royle Media) had a long history of building and maintaining strong client relationships. Paid search is usually one tactic in a client’s overall marketing mix. Frequently paid search campaigns are run in conjunction with display or retargeting […]

The Story Ad-Blocking is Telling Us

The advent of ad-blocking software has caused quite the stir in the advertising community. Being a recent inductee into the marketing and advertising world and a young millennial I decided to take a look into the issue. According to a 2014 study by PageFair, an organization specifically designed to address the issue of ad-blocking, ad-blocking […]