internet radio advertising

Advertising in Radio: Internet vs Traditional Platforms

With the rise of internet radio services, advertisers are being given another way to reach possible customers, one that directly rivals traditional radio advertising. As a traditional form of media far predating the internet, radio has been an outlet used by advertisers for decades and generates billions in ad revenue a year. However, in the […]

adwords cribbage

Google AdWords Expanded Text Ads: Your Implementation Guide

On January 31, 2017, Google AdWords will end the creation or editing of standard text ads to fully transition to the new expanded text ad format. To make the transition easier and to help you understand and optimize your expanded text ads, here are some recommendations for creating impactful expanded text ads. How Expanded Texts […]

Olympic Rings

Golden Rules: The Backwards Rules of Olympic Marketing

Olympics, Team USA, Go for the Gold, Let the Games Begin. Unless you’re an official Olympic sponsor, you can’t say those words on social media or in any form of marketing in the month surrounding the Olympic Games. The International Olympic Committee and national committees have tight restrictions on who can say what during the […]