New Digital Ad Units Last summer the Interactive Advertising Bureau (IAB) released new guidelines for digital advertising creative. The new standard units are for mobile, display, video and native ad formats.  Previously the standard ad unit sizes were static: 300×250, 728×90, 160×600, etc.  Now that mobile devices are the norm for cruising the internet, the […]

mobile-marketing-facts

Are you taking full advantage of what mobile marketing has to offer? Step up your mobile marketing game by reviewing these 104 Facts You Don’t Know About Mobile Marketing via Websitebuilder.

The world of search is evolving in many ways – the way results are gathered and presented, the way search results are ranked, and, most importantly, how people are searching. Search is driven by and catered to users, so with 20% of searches made within the Google app now made by voice and the increasing […]

Mobile Ready Images

In October 2016, web browsing on mobile devices overtook desktop browsing for the first time. With this rise of mobile web surfing, it is more important than ever that your website is optimized for mobile viewing. Right now, mobile sites are lagging behind desktop sites in many key metrics, including average time on site, pages […]

internet radio advertising

With the rise of internet radio services, advertisers are being given another way to reach possible customers, one that directly rivals traditional radio advertising. As a traditional form of media far predating the internet, radio has been an outlet used by advertisers for decades and generates billions in ad revenue a year. However, in the […]