Royle’s Commentary on Radio from 2009 Still Rings True

In 2009 The Oregonian ran a feature story about Larry Wilson buying radio stations in Portland, OR and starting Alpha Broadcasting. I reposted the article on LinkedIn and Facebook with commentary second-guessing Wilson for not mentioning digital once in the entire article. Bill Ashenden, then general sales manager at Rose City Radio responded, defending his […]

Advertising Spotlight: Paid Search

When I accepted the position of Director of Advertising it was because I knew that Royle Johnson (President, Royle Media) had a long history of building and maintaining strong client relationships. Paid search is usually one tactic in a client’s overall marketing mix. Frequently paid search campaigns are run in conjunction with display or retargeting […]

Understanding-Ad-Blocking

The Story Ad-Blocking is Telling Us

The advent of ad-blocking software has caused quite the stir in the advertising community. Being a recent inductee into the marketing and advertising world and a young millennial I decided to take a look into the issue. According to a 2014 study by PageFair, an organization specifically designed to address the issue of ad-blocking, ad-blocking […]