adwords cribbage

On January 31, 2017, Google AdWords will end the creation or editing of standard text ads to fully transition to the new expanded text ad format. To make the transition easier and to help you understand and optimize your expanded text ads, here are some recommendations for creating impactful expanded text ads. How Expanded Texts […]

Olympic Rings

Olympics, Team USA, Go for the Gold, Let the Games Begin. Unless you’re an official Olympic sponsor, you can’t say those words on social media or in any form of marketing in the month surrounding the Olympic Games. The International Olympic Committee and national committees have tight restrictions on who can say what during the […]

digital ads do work

In 2009 The Oregonian ran a feature story about Larry Wilson buying radio stations in Portland, OR and starting Alpha Broadcasting. I reposted the article on LinkedIn and Facebook with commentary second-guessing Wilson for not mentioning digital once in the entire article. Bill Ashenden, then general sales manager at Rose City Radio responded, defending his […]

When I accepted the position of Director of Advertising it was because I knew that Royle Johnson (President, Royle Media) had a long history of building and maintaining strong client relationships. Paid search is usually one tactic in a client’s overall marketing mix. Frequently paid search campaigns are run in conjunction with display or retargeting […]

Understanding-Ad-Blocking

The advent of ad-blocking software has caused quite the stir in the advertising community. Being a recent inductee into the marketing and advertising world and a young millennial I decided to take a look into the issue. According to a 2014 study by PageFair, an organization specifically designed to address the issue of ad-blocking, ad-blocking […]