Broadcasting to Internet

Between Alpha Broadcasting and Entercom Communications I enjoyed six solid years of media. Both companies hired me to develop, integrate and sell internet advertising products. Streaming radio is a pretty incredible advertising medium. When I first looked at internet radio in 2006, I was impressed by the uniqueness of audio advertising, and how inexpensive the […]

digital advertising tools

Media analytics, whether online or broadcast, have always been suspect. Accurately determining audience size, user duration and unique visitors is a challenge. With media fragmentation and mobile platforms growth, Nielsen, comScore, Google and Adobe are making major moves in the analysis business. The rush to solve cross-platform ROI will profoundly change media spending in years […]