Getting Pinned is Easy
With much prodding from my teenage daughter, I completed my Christmas wishlist on Pinterest. We enjoyed window shopping together. Our pin boards and shopping sites are very different, which was half the fun.
Switch Gears from Broadcast to Internet
Between Alpha Broadcasting and Entercom Communications I enjoyed six solid years of media. Both companies hired me to develop, integrate and sell internet advertising products. Streaming radio is a pretty incredible advertising medium. When I first looked at internet radio in 2006, I was impressed by the uniqueness of audio advertising, and how inexpensive the […]
The State of Digital Advertising Tools
Media analytics, whether online or broadcast, have always been suspect. Accurately determining audience size, user duration and unique visitors is a challenge. With media fragmentation and mobile platforms growth, Nielsen, comScore, Google and Adobe are making major moves in the analysis business. The rush to solve cross-platform ROI will profoundly change media spending in years […]