Digital Media Buying
At Royle Media, our extensive experience and unique, comprehensive skill set allows us to take care of all our clients’ digital media buying needs. We use a variety of tools and strategies to create effective advertising campaigns to achieve our clients’ goals at a reasonable price.
Following are some of the digital media tactics that we purchase for clients:
Google Adwords – Pay-per-click advertising using keywords and phrases. Royle has been buying Adwords listings since 2000 when the platform was first reintroduced by Google.
Programmatic Networks – Display, banner and video campaigns target prospects by geography, demographics, psychographics and purchasing behaviors.
Social Media Ads – Facebook, Instagram, Twitter, LinkedIn and Snapchat social media ads. Targeting is very precise with large reach at a reasonable price.
Streaming Audio – Spots are produced and run on terrestrial radio and television websites, as well as Pandora and Facebook. These ads are effective for branding and story-telling, and usually include a call to action.
Retargeting – Display and video ads that follow visitors around online after they visit the client’s website. These prospects can also be retargeted on Facebook. Search retargeting shows display ads to users based on their browsing history.