Digital Media Buying Reporting
At Royle Media, we are strong advocates of testing a broad media mix and evaluating success through website analytics. For transactional clients focused on lead generation, conversion tracking is set-up using Google Analytics and call tracking software. This process allows us to find the optimal media mix for each client and shift budgets to the highest performing tactics, making creative and budget adjustments as necessary.
Social Media Reporting
Social media insights help tremendously in understanding your audience, but can be very confusing to the untrained eye. Royle Media is experienced in creating clear, concise reports that explain social media success including brand sentiment, engagement, follower acquisition and advertising success in terms everyone can understand.