Most digital advertising campaigns require specially designed landing pages, pages on your site built to increase and track conversions. These pages are the destination for pay-per-click advertising, display banners and social media ads. The web designers on staff at Royle Media can efficiently create stylish landing pages and smoothly implement all forms and tools necessary for tracking.
Why are Landing Pages important?
Creating landing pages allows us to track conversions, form submission and phone calls and test which ads are driving the most traffic to your site. This testing, called A/B Testing, is a key tool in optimizing ad spend and creating more effective advertisements for our clients. It also allows us to understand the source of the most convertible traffic as well as what devices users are using.