Bridging the Media Divide
The current media landscape, both traditional and digital, is fragmented, making advertisers believe they have to choose one or the other. Royle Media is unique in that we have strong experience buying both digital and traditional media, allowing us to offer our clients a well-rounded media buying experience. Understanding which media types to recommend is the kind of knowledge that only comes from experience.
Our primary goal with traditional is to create brand awareness at a reasonable price. We buy a variety of different traditional media tactics for our clients including:
Terrestrial radio ads on local stations and digital ads on Internet radio services such as Pandora and Spotify. Royle Media has a uniquely extensive network in the radio industry that benefits any clients that wish to work with radio advertising.
Ad spots on network and cable channels, ranging from 10 to 60 seconds.
Includes billboards, signage, transit benches and the interior and exterior of transit vehicles.
Physically printed media such as newspapers, magazines, direct mail, poster and flyers.
At Royle Media, we partner with other media agencies to bring you the best and most valuable traditional media buys. To learn more about these collaborations, check out our Partnership page.