"I know I need to do it,
but I don’t know how!"
Sound like you when you think about digital advertising?
Don't worry, let Royle Media do it for you! We can reach just about anyone you need to target, like...
That's Search Retargeting! Royle Media can find people who recently searched for your product or service and show them YOUR advertisement! If they recently searched one of the most popular search engines for your product, we'll show them your ad while they travel the internet.
How We Do It: Google Ads, Simpli.fi
Who It Works For: Legal Services, Real Estate, Mortgage Brokers, Estate Planners, Insurance Agencies, Auto, Health
That's Geo-Fencing! It sounds futuristic, but we can target customers who attend certain events on certain days, or visit certain locations during a certain time span.
Need to reach technology decision makers? We'll draw a geo-fence around a large convention center during a multi-day technology conference.
Promoting athletic apparel or exercise equipment? We'll draw a geo-fence around a football stadium during its big game.
How We Do It: Simpli.fi
Who It Works For: Live Events, Restaurants, Coffee Shops, Athletic Brands, Fitness Equipment, Apparel, Food and Beverage
That's Site Retargeting! Roughly 98% of consumers leave a website without converting. Not great! Wouldn't it be nice if you could serve ads specifically to your past website visitors? They've already shown interest in your product, and with Royle Media, you can remind them about your business through display banner ads until they're ready to purchase.
How We Do It: Simpli.fi, Facebook, Instagram
Who It Works For: Auto, Legal Services, Home Design, Consumer Goods, Mortgages, Estate Planning, Insurance, Real Estate
Think of it this way: if you were selling cookware, would you want your ads to appear on websites that cover cooking, or would you want your ads to appear on websites that cover antique automobiles? We're going to assume you answered "websites that cover cooking" - great! We're in agreement! That's Contextual Targeting, and Royle Media can use it to make sure your ad is seen by the kinds of people who it would interest, while they're thinking about the very thing you're selling.
Need to sell safe cars that appeal to families? We'll place your ad on parenting blogs.
Want to show off your latest line of throw pillows? We'll place your ads on interior design websites.
How We Do It: Simpli.fi
Who It Works For: Health, Auto, Home Design, Legal Services, Apparel, Consumer Goods
That's OTT/CTV! You probably consume OTT (Over-The-Top) video content on a CTV (Connected TV) already, you just don't call it that. (We call it OTTCTV because it's shorter to say.) That's any ad-supported video shown via streaming services and players that are not traditional cable. OTT/CTV is less concerned with *where* the ad appears, and more concerned with *who* the ad appears to. Royle Media can reach consumers streaming content on both the big screen in their living room and small screens like tablets and phones. They’ll see the kinds of unskippable :15 and :30 video commercials they’re used to seeing on television, but we’ll only serve the ad to exactly the kind of person you want to reach, by any number of refined targeting options like geography and behavior, on popular channels like Discovery, HGTV, CNN Go, Travel Channel and NBC Today.
How We Do It: Simpli.fi
Who It Works For: Utilities, Legal Services, Estate Planning, Insurance, Events, Home Design, Auto, Food and Beverage
Digital Audio has never been more prevalent – 74% of Americans ages 25 to 54 consume digital audio each month, and Americans now spend 4.5 hours each day streaming audio. Royle Media works with the two most popular audio platforms today to serve :30 audio ads - the kind you're used to hearing on the radio - to specific groups of people, like People Ages 45+ Interested in Financial Planning who Live in Certain Zip Codes. These platforms even let us serve your visual display banner ads specifically to people who have already heard your audio commercial! Technology is wild.
How We Do It: audiogo (Pandora, iHeart Radio, Stitcher and TuneIn) and Spotify
Who It Works For: Live Events, Restaurants, Food and Beverage, E-Commerce
Sources: Edison Research, The Infinite Dial 2019 / Neilsen, Music 360 Report 2017
Do you offer professional services to other businesses? Wouldn't it be nice to tell decision makers at your target industries about yourself? With LinkedIn Advertising, Royle Media can target by specific Job Titles, Industries, and Locations to create awareness and excitement for your service among your next great prospects.
How We Do It: LinkedIn
Who It Works For: B2B, Health and Medical, Software, E-Commerce
Have you ever browsed Yelp just to pass the time? Neither have we! 90 million unique visitors spend time on Yelp each month¹, and they arrive with a purpose. In fact, 97% of Yelp visitors make a purchase after visiting Yelp². 97%! It's not a coincidence - people go to Yelp because they are in their final stage of shopping - they know what they want to purchase, they just need to decide who to purchase it from. If you want that someone to be you, Royle Media can Yelp. Err, help.
How We Do It: Yelp
Who It Works For: Restaurants, Food and Beverage, Dental, Medical, Retail
Sources: ¹comScore Media Metrix, October 2019
²6/19 survey by SurveyMonkey of people who reported having used Yelp in the prior 3 months