Reporting and Analytics
Reporting and analytics are important tools for evaluating the success of digital marketing campaigns. At Royle Media, we interpret the data in these reports and analytics to create optimal marketing strategies for our clients using this data.
At Royle Media, we are strong advocates of testing a broad media mix and evaluating success through website analytics. For transactional clients focused on lead generation, conversion tracking is set-up using Google Analytics and call tracking software. This process allows us to find the optimal media mix for each client and shift budgets to the highest performing tactics, making creative and budget adjustments as necessary. Learn more about our Digital Media Buying services.
Social Media Reporting
Social media insights help tremendously in understanding your audience but can be very confusing to the untrained eye. Royle Media is experienced in creating clear, concise reports that explain social media success including brand sentiment, engagement, follower acquisition and advertising success in terms everyone can understand. Learn more about our Social Media services.
Google Analytics is a great tool for tracking and understanding key website metrics like audience behavior, sources of site traffic and user data. These metrics help us pinpoint the successful and problematics aspects of a website and optimize it for success.