In 2013 Royle Media started running programmatic advertising campaigns for select clients. Our preferred platform, the Google Display Network, did not offer the advanced targeting capabilities we needed. We understood programmatic display’s potential, but few of our clients were ready to move significant budgets away from Google AdWords, radio and television. Today I am proud to announce our partnership with Simpli.fi, the industry leader in localized programmatic ad buying. We selected Simpli.fi because their self-serve
Google just debuted their new Local Service Ads (LSA) in 30 markets, and are calling plumbers, locksmiths, electricians and HVAC companies directly. Participating businesses must pass “Advanced Certification” guidelines to verify they are established and have safe employees. When certified, they may purchase the GOOGLE GUARANTEED ads at the top of local search listings. A good article about LSA can be found at Street Fight. Advanced Certification is really ad verification. Generally speaking, advertising verification
New Digital Ad Units Last summer the Interactive Advertising Bureau (IAB) released new guidelines for digital advertising creative. The new standard units are for mobile, display, video and native ad formats. Previously the standard ad unit sizes were static: 300×250, 728×90, 160×600, etc. Now that mobile devices are the norm for cruising the internet, the need for “responsive” ad units have become necessary. Moving to “aspect ratio” ad sizes allows digital ads to scale for
Are you taking full advantage of what mobile marketing has to offer? Step up your mobile marketing game by reviewing these 104 Facts You Don’t Know About Mobile Marketing via Websitebuilder.
The world of search is evolving in many ways – the way results are gathered and presented, the way search results are ranked, and, most importantly, how people are searching. Search is driven by and catered to users, so with 20% of searches made within the Google app now made by voice and the increasing use of digital assistants like Google Home, voice search is a major driver in the way search results are being