Large events that want to build awareness, increase exposure, and drive higher attendance and sales, know they can count on the deep expertise of the Royle Media team. Having worked in this sector for many years, our team understands the intricacies of successfully nurturing and growing loyal audiences, and finding that perfect balance between digital advertising, social engagement and public relations.
Both the Oregon State Fair and Portland Auto show rely on Royle Media for direction and implementation of their event marketing, including web, digital, print, public relations and television advertising. We work closely with our clients to create a comprehensive marketing plan that strategically targets the mediums where their core audience will be, ensuring maximum reach to potential customers.
For events, Royle Media focuses on two equally important goals:
- Branding: The public’s perception of an event is critical to strong attendance. Consistent and positive branding creates value, helping drive ticket sales. Storytelling is an important element of branding, particularly with video spots running on television, OTT/CTV, YouTube and social media. Video is the primary driver for creating awareness.
- Transactions: Video spots are supported with clickable digital media campaigns that lead to online ticket pages. Social media, display banner and video pre-roll ads bring prospects directly to the ticket sales page. Conversion pixels track ticket sales advertising and marketing sources to help determine ROI.
Being a “Digital First” agency, Royle Media writes strategies and media plans that are highly targeted using the latest technologies.