Event and Destination Marketing
Our team understands the intricacies of nurturing and growing loyal audiences to find the perfect balance of digital advertising and organic engagement.
The legendary Monterey Jazz Festival took Royle Media on as an advertising and marketing partner this year to help bring jazz lovers to beautiful Monterey, California for their 69th Annual Festival. A historic event targeting musicians and audiophiles up and down the coast, this three-day festival hosts more than 20,000 attendees. Our multi-channel approach involves specialized media strategy and messaging to target markets of different types, from day-trippers to long-distance destination travelers.
Royle Media spent 11 years as the voice of the Oregon State Fair, providing digital advertising, PR, social media strategy, email marketing, contesting, web design, digital, outdoor and print media, and audio and video deliverables for radio, CCTV, and digital audio streaming platforms, resulting in a 31% increase in attendance in 2025. 413K visitors (5% of all Oregonians) attended the Fair, enjoying 11 days of music, carnival rides, animal shows, 90+ food vendors and many more attractions.
The Portland Winterhawks bring a ton of action to our client portfolio. We provide digital advertising for the team, promoting regular season and playoff games plus themed events like the Teddy Bear Toss, Where's Waldo and Keep Portland Fear'd nights as well as their creative and varied merchandise and souvenirs. We love helping the team find their fans and helping their fans find fun team gear (and we also enjoy cheering on the talented players from the stands!).
The Oregon International Auto Show relies on Royle Media for direction and implementation of their event marketing, including web, digital, print, and television advertising. Additionally, we produce a 100+ page print magazine with sponsored ads and partnerships. We've helped bring more than 50,000 visitors through the Show's doors over its four-day annual schedule and are continued partners in strategic planning for increased growth and engagement.
The City of Umatilla's engaging three-day music festival in the gorge, Rock the Locks, has partnered with Royle Media for promotional marketing and digital advertising services. We provide email marketing and social media support, design for signs, posters and digital ads. The highly successful 2025 campaign attained a 30% increase in ticket sales.