Enquiry Tracker is a software company based in Melbourne Australia that provides tools to streamline the application process for K-12 schools. Admissions staff struggle with too many platforms - spreadsheets, CRM’s, payment processors and their own websites. Enquiry Tracker makes things easier for school admissions staff with one integrated platform and process. The company has clients in Australia, New Zealand, and now the United States.
Sometimes only two advertising tactics are necessary for success. For Enquiry Tracker addressable geo-fencing and page retargeting move the needle. Royle Media uploads lists of mailing addresses for targeted schools, then serves display banners to administrator desktops while they browse the internet. A strong call to action pushes prospects their landing pages.
Enquiry Tracker owners Antony and Greg Campitelli understand the value of branding and that sometimes business-to-business advertising has a long sales cycle. It took months of advertising for the campaigns to achieve effective frequency and start showing success – enquiries from prospective schools. B2B advertising is a marathon, not a sprint.