Hays Companies Generate Strong Leads
Hays Companies is one of the fastest growing risk management, insurance and employee benefits advisors in the country. Royle Media was hired in 2019 to create a lead generation program for their Home Association division. The first step was creating a landing site for traffic generated through digital advertising. The domain name insuringcommunities.com was available, providing a strong platform for search-based traffic.
The following digital advertising tactics combine to provide Hayes several leads per week from housing associations across the country:
- Paid Search (Google Ads)
- Search Retargeting
- Contextual Advertising
- Page Retargeting
The campaign has been running for over two years with continued strong performance.