Ridgefield Raptors

"Royle Media played a big part in the success of the Raptors’ inaugural season, with digital advertising that increased our brand awareness to our most important fans, and converted meaningful online ticket sales and ballpark visits."

Gus Farah

General Manager – Ridgefield Raptors

Challenge

The Ridgefield Raptors needed to establish their brand as a new collegiate wood-bat baseball team in Ridgefield, Washington and sell tickets both online and at the box office for their inaugural season.

Solution

We set up online ticket sales conversions and geo-fence location conversions to monitor the effect of our digital ads on the Raptors online ticket sales and walk-up foot traffic. Over the course of 4 months, we served more than 1.3 million digital ad impressions to the City of Ridgefield and its surrounding towns, resulting in a 0.092% click through rate and 1,233 clicks.

Results

The Raptors finished their first-ever season in the black, with 1,076 ticket transactions attributed to digital advertisements and another 282 location conversions. For every $1 spent in digital advertising, we returned $3 in ticket sales revenue.