The Meating Place

Challenge

The Meating Place in Hillsboro underwent a huge remodel to expand their 7,000 square foot butcher shop into a 21,000 square foot space next door to their current shop.

They needed to spread the word about their construction plans and plan a grand re-opening celebration that would capture the attention of new and old customers alike.

Solution

With a full—service approach, we set up digital campaigns focused on location and website visitors, plus consulted on media buying recommendations, selecting radio to pre-promote their grand opening and television to post-promote after opening.

Over the course of 3 months, we served more than 375,000 digital ad impressions, resulting in a 0.139% click through rate and 525 clicks.

Additionally, we coordinated a ribbon cutting ceremony and grand opening event, securing a visit from Barley the Hop of the Hillsboro Hops!

Results

The Meating Place enjoyed an incredibly successful grand opening weekend, with a Grand Opening event with lines out the door! Our digital ads converted 66 store visits at $15 per action – and Wagyu steak costs $35 per pound!