18|8

Challenge

Eighteen Eight is a franchise of high-end men’s hair salons that cater to more affluent men ages 25-50.

There are many competing salons and barber shops located in the Houston, Texas area so our goal was to continually attract new clients month over month.

Solution

Originally we created a digital campaign with a new client special that targeted users within a 3 mile radius of the salon.

We later added a keyword search retargeting campaign to serve ads to users who had expressed a recent interest in our client’s services through their online search behavior.

In July we served 47,842 impressions, resulting in 86 clicks and a click through rate of 0.18%.

Results

The addition of the search retargeting campaign definitely paid off for 18|8 Houston. Our July digital ads converted 34 salon visits at $11.25 per action – and their most basic haircuts start at $27!