In 2013 Royle Media started running programmatic advertising campaigns for select clients. Our preferred platform, the Google Display Network, did not offer the advanced targeting capabilities we needed. We understood programmatic display’s potential, but few of our clients were ready to move significant budgets away from Google AdWords, radio and television.
Today I am proud to announce our partnership with Simpli.fi, the industry leader in localized programmatic ad buying. We selected Simpli.fi because their self-serve interface allows us to create and manage geo-fencing campaigns for our clients. These localized campaigns, which target specific neighborhoods, streets, and buildings, were not affordable for small retail businesses. With this agreement, we can now run geo-fencing campaigns with $2,500 minimum buys.
Simpli.fi is providing us with dedicated support, improved targeting and wholesale pricing. We are thrilled to have them as our official display advertising partner.