Yelp Challenges Google in Local Paid Search
For more than a decade Yelp was an annoying dilemma for local businesses and digital marketers. Yelp telemarketers …
Cord Cutting: An Introduction to OTT Advertising
Since streaming television first debuted in 2010, cord-cutting” has been sweeping our cable-loving nation. OTT (over-the-top) media providers …
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Digital Media Buying and Political Campaigns
We always joke about how quickly the internet changes. In the case of Washington state politics, the internet …
Royle Media Partnership with Simpli.fi
In 2013 Royle Media started running programmatic advertising campaigns for select clients. Our preferred platform, the Google Display …
Cutting Out the Local Ad Agency: Google Goes Direct
Google just debuted their new Local Service Ads (LSA) in 30 markets, and are calling plumbers, locksmiths, electricians …
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New Digital Ad Units
Last summer the Interactive Advertising Bureau (IAB) released new guidelines for digital advertising creative. The new standard units …