Entries by Royle Johnson

Royle’s Commentary on Radio from 2009 Still Rings True

In 2009 The Oregonian ran a feature story about Larry Wilson buying radio stations in Portland, OR and starting Alpha Broadcasting. I reposted the article on LinkedIn and Facebook with commentary second-guessing Wilson for not mentioning digital once in the entire article. Bill Ashenden, then general sales manager at Rose City Radio responded, defending his […]

When Ad Servers Go Wrong

Each spring OregonLive.com sends photographers to most of the local proms. My oldest daughter is a graduating senior this year, and I was glad to see 84 photos from her prom on OregonLive.com. There were some great shots in the photo gallery, as well as some ads. As much as I like Crown Royal, I […]

WordPress Themes: Easy Misconceptions for Clients

One of my new clients is excited about starting the design process for their website. In the sales presentation, I explained that WordPress is the preferred platform for their website; they showcase several products, need to update content themselves and understand the power of blogs and search engine optimization.

Bad Contextual Advertising and Horse Meat

For several years my family and I have been making sushi at home. I buy the fresh ingredients, cook the sushi rice and everyone makes their own rolls and nigiri. It’s a fun Friday evening of chopping, eating and making a mess, and we definitely save some money.

Website Emergency: My Webmaster Disappeared

On Friday afternoon I received a phone call from Jose at NorthWest Landscape Care, a referral from my bookkeeper Plus Minus Accounting. His WordPress website was completely off-line after getting hacked. For two weeks Jose tried locating his webmaster, who quit returning phone calls months before. She apparently moved to California and shut down the […]

Attribution Tech Allows “Seeing Through Last Click”

“I know only half of my advertising works. The problem is, I don’t know which half.”  – Henry Ford Several clients have repeated this famous Henry Ford quote to me over the past 20 years, especially when I sold ads at the Seattle Times and in radio. Attributing leads and revenue to specific campaigns and […]

Getting Pinned is Easy

With much prodding from my teenage daughter, I completed my Christmas wishlist on Pinterest. We enjoyed window shopping together. Our pin boards and shopping sites are very different, which was half the fun.

Switch Gears from Broadcast to Internet

Between Alpha Broadcasting and Entercom Communications I enjoyed six solid years of media. Both companies hired me to develop, integrate and sell internet advertising products. Streaming radio is a pretty incredible advertising medium. When I first looked at internet radio in 2006, I was impressed by the uniqueness of audio advertising, and how inexpensive the […]

The State of Digital Advertising Tools

Media analytics, whether online or broadcast, have always been suspect. Accurately determining audience size, user duration and unique visitors is a challenge. With media fragmentation and mobile platforms growth, Nielsen, comScore, Google and Adobe are making major moves in the analysis business. The rush to solve cross-platform ROI will profoundly change media spending in years […]