Entries by Royle Johnson


Royle Media Partnership with Simpli.fi

In 2013 Royle Media started running programmatic advertising campaigns for select clients. Our preferred platform, the Google Display Network, did not offer the advanced targeting capabilities we needed. We understood programmatic display’s potential, but few of our clients were ready to move significant budgets away from Google AdWords, radio and television. Today I am proud to announce our partnership with Simpli.fi, the industry leader in localized programmatic ad buying. We selected Simpli.fi because their self-serve […]

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Cutting Out the Local Advertising Agency: Google Goes Direct

Google just debuted their new Local Service Ads (LSA) in 30 markets, and are calling plumbers, locksmiths, electricians and HVAC companies directly. Participating businesses must pass “Advanced Certification” guidelines to verify they are established and have safe employees.  When certified, they may purchase the GOOGLE GUARANTEED ads at the top of local search listings. A good article about LSA can be found at Street Fight. Advanced Certification is really ad verification. Generally speaking, advertising verification […]

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New Digital Ad Units

New Digital Ad Units Last summer the Interactive Advertising Bureau (IAB) released new guidelines for digital advertising creative. The new standard units are for mobile, display, video and native ad formats.  Previously the standard ad unit sizes were static: 300×250, 728×90, 160×600, etc.  Now that mobile devices are the norm for cruising the internet, the need for “responsive” ad units have become necessary. Moving to “aspect ratio” ad sizes allows digital ads to scale for […]

Royle’s Commentary on Radio from 2009 Still Rings True

In 2009 The Oregonian ran a feature story about Larry Wilson buying radio stations in Portland, OR and starting Alpha Broadcasting. I reposted the article on LinkedIn and Facebook with commentary second-guessing Wilson for not mentioning digital once in the entire article. Bill Ashenden, then general sales manager at Rose City Radio responded, defending his new employer. Our exchange from 2009 is posted below. Ashenden is now the market manager at Bicostal Media in Medford, […]

When Ad Servers Go Wrong

Each spring OregonLive.com sends photographers to most of the local proms. My oldest daughter is a graduating senior this year, and I was glad to see 84 photos from her prom on OregonLive.com. There were some great shots in the photo gallery, as well as some ads. As much as I like Crown Royal, I was not excited about seeing the ad in the high school gallery. The ad illustrated one of problems with programmatic […]