In 2013 Royle Media started running programmatic advertising campaigns for select clients. Our preferred platform, the Google Display Network, did not offer the advanced targeting capabilities we needed. We understood programmatic display’s potential, but few of our clients were ready to move significant budgets away from Google AdWords, radio and television. Today I am proud […]
Google just debuted their new Local Service Ads (LSA) in 30 markets, and are calling plumbers, locksmiths, electricians and HVAC companies directly. Participating businesses must pass “Advanced Certification” guidelines to verify they are established and have safe employees. When certified, they may purchase the GOOGLE GUARANTEED ads at the top of local search listings. A […]
New Digital Ad Units Last summer the Interactive Advertising Bureau (IAB) released new guidelines for digital advertising creative. The new standard units are for mobile, display, video and native ad formats. Previously the standard ad unit sizes were static: 300×250, 728×90, 160×600, etc. Now that mobile devices are the norm for cruising the internet, the […]
In 2009 The Oregonian ran a feature story about Larry Wilson buying radio stations in Portland, OR and starting Alpha Broadcasting. I reposted the article on LinkedIn and Facebook with commentary second-guessing Wilson for not mentioning digital once in the entire article. Bill Ashenden, then general sales manager at Rose City Radio responded, defending his […]
Each spring OregonLive.com sends photographers to most of the local proms. My oldest daughter is a graduating senior this year, and I was glad to see 84 photos from her prom on OregonLive.com. There were some great shots in the photo gallery, as well as some ads. As much as I like Crown Royal, I […]
One of my new clients is excited about starting the design process for their website. In the sales presentation, I explained that WordPress is the preferred platform for their website; they showcase several products, need to update content themselves and understand the power of blogs and search engine optimization.
For several years my family and I have been making sushi at home. I buy the fresh ingredients, cook the sushi rice and everyone makes their own rolls and nigiri. It’s a fun Friday evening of chopping, eating and making a mess, and we definitely save some money.
On Friday afternoon I received a phone call from Jose at NorthWest Landscape Care, a referral from my bookkeeper Plus Minus Accounting. His WordPress website was completely off-line after getting hacked. For two weeks Jose tried locating his webmaster, who quit returning phone calls months before. She apparently moved to California and shut down the […]
“I know only half of my advertising works. The problem is, I don’t know which half.” – Henry Ford Several clients have repeated this famous Henry Ford quote to me over the past 20 years, especially when I sold ads at the Seattle Times and in radio. Attributing leads and revenue to specific campaigns and […]
With much prodding from my teenage daughter, I completed my Christmas wishlist on Pinterest. We enjoyed window shopping together. Our pin boards and shopping sites are very different, which was half the fun.