Entries by Royle Johnson
Digital Media Buying and Political Campaigns
Political Campaigns and Digital Advertising Restrictions We always joke about how quickly the internet changes. In the case of Washington state politics, the internet is changing at record-breaking speed. This spring Royle Media started working with an incumbent Washington state legislator, building a new website and implementing a digital advertising strategy. A couple months into […]
Royle Media Partnership with Simpli.fi
In 2013 Royle Media started running programmatic advertising campaigns for select clients. Our preferred platform, the Google Display Network, did not offer the advanced targeting capabilities we needed. We understood programmatic display’s potential, but few of our clients were ready to move significant budgets away from Google AdWords, radio and television. Today I am proud […]
Cutting Out the Local Advertising Agency: Google Goes Direct
Google just debuted their new Local Service Ads (LSA) in 30 markets, and are calling plumbers, locksmiths, electricians and HVAC companies directly. Participating businesses must pass “Advanced Certification” guidelines to verify they are established and have safe employees. When certified, they may purchase the GOOGLE GUARANTEED ads at the top of local search listings. A […]
New Digital Ad Units
New Digital Ad Units Last summer the Interactive Advertising Bureau (IAB) released new guidelines for digital advertising creative. The new standard units are for mobile, display, video and native ad formats. Previously the standard ad unit sizes were static: 300×250, 728×90, 160×600, etc. Now that mobile devices are the norm for cruising the internet, the […]