Entries by Royle Johnson

When Ad Servers Go Wrong

Each spring OregonLive.com sends photographers to most of the local proms. My oldest daughter is a graduating senior this year, and I was glad to see 84 photos from her prom on OregonLive.com. There were some great shots in the photo gallery, as well as some ads. As much as I like Crown Royal, I […]

WordPress Themes: Easy Misconceptions for Clients

One of my new clients is excited about starting the design process for their website. In the sales presentation, I explained that WordPress is the preferred platform for their website; they showcase several products, need to update content themselves and understand the power of blogs and search engine optimization.

Bad Contextual Advertising and Horse Meat

For several years my family and I have been making sushi at home. I buy the fresh ingredients, cook the sushi rice and everyone makes their own rolls and nigiri. It’s a fun Friday evening of chopping, eating and making a mess, and we definitely save some money.

Website Emergency: My Webmaster Disappeared

On Friday afternoon I received a phone call from Jose at NorthWest Landscape Care, a referral from my bookkeeper Plus Minus Accounting. His WordPress website was completely off-line after getting hacked. For two weeks Jose tried locating his webmaster, who quit returning phone calls months before. She apparently moved to California and shut down the […]

Attribution Tech Allows “Seeing Through Last Click”

“I know only half of my advertising works. The problem is, I don’t know which half.”  – Henry Ford Several clients have repeated this famous Henry Ford quote to me over the past 20 years, especially when I sold ads at the Seattle Times and in radio. Attributing leads and revenue to specific campaigns and […]