One of the most effective programmatic display advertising tactics our clients enjoy is Retargeting – display banner ads served to recent visitors of your webpage or one of your social media channels. So, we are REALLY excited that one of our audio advertising vendors has introduced Retargeting – display banner ads served to recent LISTENERS of your audio ad! audiogo combines the popular publishers of Pandora, iHeart Radio, Stitcher, and TuneIn to reach more than 100 million unique monthly listeners all under one roof as they consume both music and podcasts, and now they can bridge the best of both worlds: the compelling storytelling audio ads achieve, with the trackable data display banner ads deliver.
After months of testing, audiogo determined that you can achieve up to FOUR TIMES the amount of clicks you would otherwise get from running stand-alone display ads, making your audio campaign that much stickier to your target consumer. Plus, Royle Media can collect the kind of detailed reporting you’ve grown accustomed to in digital advertising, like clicks by gender, demography, location, or even selected behavioral targets.
Digital audio has never been more prevalent – 74% of Americans ages 25 to 54 consume digital audio each month, and Americans now spend 4.5 hours each day streaming audio. With the added capacity to affordably achieve display retargeting to reach the listeners you need, now is a great time to reach out to Royle Media for your digital media buying. Fill out the form below to see how we can help you!
Sources: audiogo / Edison Research, The Infinite Dial 2019 / Neilsen, Music 360 Report 2017