Programmatic

Simpli.fi has been Royle Media’s primary digital advertising platform since 2018. As a self-serve partner the RM staff has full access to the management portal and API to upload and finesse campaigns in real time. The partnership includes extensive training and 24/7 access to technical support.

Programmatic advertising tools and tactics include:

  • Behavioral Targeting
  • Addressable Geo-fencing
  • Geo-Conquesting
  • CTV/OTT Video
  • Pre-roll Video
  • Native Content
  • Search Retargeting
  • Contextual Targeting
  • Site Retargeting

With third-party cookies being retired in the Google Chrome browser, many programmatic networks are losing targeting data. Simpli.fi has always focused on geo-location targeting, which means only a few of RM’s campaigns are affected.

Geo-Conquesting in Action: Serving ads to people who visit a certain place on a certain day
Geo-Conquesting in Action: Serving ads to people who visit a certain place on a certain day
Addressable Geo-fencing in Action: serving ads to certain households in certain locations
Addressable Geo-fencing in Action: serving ads to certain households in certain locations

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Call us at 503-577-6905 to schedule a free consultation.

7032 SE 52nd Ave
Portland, OR 97206
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