Programmatic
Simpli.fi has been Royle Media’s primary digital advertising platform since 2018. As a self-serve partner the RM staff has full access to the management portal and API to upload and finesse campaigns in real time. The partnership includes extensive training and 24/7 access to technical support.
Programmatic advertising tools and tactics include:
- Behavioral Targeting
- Addressable Geo-fencing
- Geo-Conquesting
- CTV/OTT Video
- Pre-roll Video
- Native Content
- Search Retargeting
- Contextual Targeting
- Site Retargeting
With third-party cookies being retired in the Google Chrome browser, many programmatic networks are losing targeting data.
Simpli.fi has always focused on geo-location targeting, which means only a few of RM’s campaigns are affected.
Geo-Conquesting in Action: Serving ads to people who visit a certain place on a certain day
Addressable Geo-fencing in Action: serving ads to certain households in certain locations
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