Paid Search

At Royle Media, we’ve been buying Google Ads since 2000, the year the program first debuted. Our extensive experience and unique comprehensive skill sets allow us to choose the best keywords
to make the most of your Paid Search budget on the world’s largest search engine.

Google Ads Paid Search – Pay-per-click advertising using keywords and phrases to get your product or business featured in Google Search Results. Our team will review your Google Ads
campaigns, Google Analytics set-up, and data to create a basic three month strategy. The review will include:

  • Account linking
  • Account and campaign structure
  • Keywords list and themes
  • Ad performance
  • Conversion tracking
  • Targeted geographies

Following a discussion with the client, the strategy will be implemented. Cost = $1,500

On-Going Google Campaign Management – To manage Google Ads accounts, we charge 20% management fee. We suggest a budget of $2,500 month media spend, charged directly
to the client’s credit card by Google. It often takes three months of campaign optimization to see the full impact. Monthly fee includes reporting and campaign review with the client.

We also offer expertise in a number of other search engines, as they can provide unique benefits that might be right for your business:

Bing Ads – The #2 search engine in America has its own benefits that Wordstream recently outlined, like less competition, cheaper cost-per-click and better device targeting.

Yelp – With more than 69 million unique users accessing Yelp on mobile each month, Yelp can be an incredible tool for local businesses to reach their target customer.

In 2019, paid search is still a worthwhile investment in any digital media plan, but with so many digital tools in our toolbox, we recommend combining search with one or more of our other specialties…