Political Campaigns and Digital Advertising Restrictions
We always joke about how quickly the internet changes. In the case of Washington state politics, the internet is changing at record-breaking speed.
This spring Royle Media started working with an incumbent Washington state legislator, building a new website and implementing a digital advertising strategy. A couple months into the process, Washington passed tighter restrictions on digital advertising, then sued Facebook and Google.
Our entire internet advertising strategy was useless.
Alex Gabriel, who manages our advertising operations, started digging into the new transparency rules while I began looking at advertising alternatives to Google, Facebook our programmatic networks.