As avid watchers of connected TVs, we’re not at all surprised that they’re growing in popularity. eMarketer expects that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. Naturally, this is leading to incredible growth in ad inventory, as both the number of users and the time spent watching continue to climb.
I myself cut the cable cord at least five years ago, and never looked back. Like millions of other Americans, I love the freedom to only subscribe to the TV services I really want, like Hulu and YouTube. The lower cost certainly doesn’t hurt, either! I watch both of these services on both my TV at home and on my mobile while I’m on the go, and I’ve noticed that, for the most part, I see very relevant ads on these services that interest me and very few that have no bearing on my life at all.
As more American households switch to Apple TVs, Amazon Fire sticks, Roku players, Smart TVs or wi-fi connected Blu-ray players, and mobile content consumption rises, the opportunity to advertise on Connected TV becomes more and more necessary. Let us help you reach your audience with rich video content as they binge their favorite shows with this new technology.
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SOURCE: eMarketer: Connected TV Ad Inventory Keeps Growing