Last week we had the pleasure of joining our client, the Ridgefield Raptors, for opening night of their inaugural season! Yes, baseball has arrived in Ridgefield, as the Raptors join the West Coast League collegiate wood-bat baseball league, competing among Pacific Northwest teams like the Portland Pickles, the Cowlitz Black Bears, and the Bend Elks. On Tuesday, June 4th, we hit the Ridgefield Outdoor Recreation Complex along with more than 2,000 fans to root, root, root for the home team as they faced off against the Yakima Valley Pippins.
With sophisticated technology from our programmatic advertising vendor, Simpli.fi, we’re able to target potential customer based on geography, online search behavior, and content consumption. We’re even able to prove exactly how many ticket transactions we’ve converted through our digital display ads. Fancy!
Not only is this campaign profitable in terms of ticket sales, but it has also greatly increased brand awareness for the Raptors in their first season, serving more than 500,000 digital impressions to Ridgefield and its surrounding area.
We look forward to rooting for the Raptors all season long – catch a game for yourself sometime!
If you’d like to strategically reach your next paying customer with affordable digital ads, just give us a call at 503-577-6905 to learn more about how we can help you!
(Pictured: Account Manager Katy Moore, Account Manager Anastasia Popova, Digital Media Director Alex Gabriel, and Owner Royle Johnson cheering on the Ridgefield Raptors)