Attribution Tech Allows “Seeing Through Last Click”
“I know only half of my advertising works. The problem is, I don’t know which half.” – Henry …
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Getting Pinned is Easy
With much prodding from my teenage daughter, I completed my Christmas wishlist on Pinterest. We enjoyed window shopping …
Switch Gears from Broadcast to Internet
Between Alpha Broadcasting and Entercom Communications I enjoyed six solid years of media. Both companies hired me to …
The State of Digital Advertising Tools
Media analytics, whether online or broadcast, have always been suspect. Accurately determining audience size, user duration and unique …