The Air Drop is the new Beat Drop
Did you hear that some lucky Coachella-goers last weekend got free adidas sneakers while supplies lasted? That might not sound that innovative, but here’s where it gets very 2019: they got them via an Apple AirDrop. From Childish Gambino himself.
childish gambino airdropped a picture at coachella of his adidas collab and everyone who accepted got a pair of his unreleased shoes… pic.twitter.com/JLKsmNb4LM
— jay ➐ (@THEGOODSlDE) April 12, 2019
Honestly, it’s not surprising at all that brands were marketing during Coachella. But we tip our hat to adidas and Childish Gambino for the first use of AirDrop in a mass advertisement to our knowledge.
Since many consumers not only bring their phones with them everywhere, but check them often, even when they’re at a special event like a concert or sporting event, it makes great sense to bring a marketing message straight to their phones.
With our digital advertising partner Simpli.fi, we can use digital event marketing to target any and every event that makes sense for your business to reach qualified prospects for you.
Need help finding your target audience and giving them a compelling reason to shop with you? We can help you with that! Call Royle at 503-376-7141 – our conversations, meetings, and estimates are always complimentary!