When Covid-19 cancelled the 155th Oregon State Fair, we helped our client pivot to digital engagement this summer with The All Oregon E-Fair, an online celebration of everything Oregon.
Fans shared their fair memories, favorite photos of Oregon, pets, heroes, teachers, and graduates with the fair to enter to win tickets and carnival rides to next year's fair. On August 28th, the fair revealed their incredible 2021 entertainment with live streaming events and digital content across social media, paid digital advertising, and e-mail marketing.
* 27 originally-produced videos with local partners and performers
* 11 videos from 2021 entertainers like Chicago, Pat Benatar, Granger Smith, and Jon Pardi
* 57,000 social media engagements
* 350,000 people reached