Royle Media first started working with Hillsboro's favorite butcher shop, The Meating Place, back in 2019 as they expanded their butcher shop into a 20,000 square-foot meat paradise. Since then, we've served them with expert advice in website design, targeted digital advertising, and traditional media buying.
In Spring 2022, The Meating Place introduced us to their newest venture - a ranch just 14 miles away from their shop where they can raise their own beef. Owners Casey and Annie Miller have always been motivated to make the meat industry more environmentally-friendly, and needed a full-service advertising plan to introduce this new meat to their existing customers, potential new customers, and the Portland business community. First, we needed a name.
Creative Development
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- Product Naming
- Name Brainstorming
- Slogan Writing
- Domain Purchasing
- Logo Development
- Color Story
- Typeface
- Cohesion with The Meating Place logo
- Commercial Production
- TV Production
- B-Roll Videography
- Drone Photography
- Script Development
- TV Production
- Graphic Design
- Website
- Social Media Imagery
- Banner Ads
- Print Design
- In-Store Flier
- In-Store Banners
- In-Store Static Clings
- Magazine Full-Page Ads
- Product Naming
Public Relations
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- Press Release Writing
- Media Webpage Composition
- Earned Media Pitching and Coordinating
Strategy
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- Traditional Media Buying
- Commercial Proposals (Radio, TV, Print)
- Traffic Instructions & Continuity
- Display Advertising
- Behavioral Targeting
- Audience Segmentation
- Website Retargeting
- Social Media Advertising
- YouTube / Google Ads
- Email Marketing
- Mailchimp + WordPress Integration
- Email Copywriting
- Email Composition
- Traditional Media Buying
Meating Right is low on waste, high on taste, and only at The Meating Place. Visit our friends at The Meating Place at 6585 NW Cornelius Pass Rd in Hillsboro to taste for yourself!
In The News
With successful earned media outreach by Royle Media, The Meating Place has introduced Meating Right Beef on KOIN 6's AM Extra and on KGW's Hello, Rose City!