If you’re wondering if you can afford to keep advertising during a recession, you might need to wonder if you can afford *not* to!
“In the 1990-91 recession, Pizza Hut and Taco Bell took advantage of McDonald’s decision to drop its advertising and promotion budget. As a result, Pizza Hut increased sales by 61%, Taco Bell sales grew by 40% and McDonald’s sales declined by 28%.”
Forbes painted a convincing picture of why you should advertise now, and with the low CPMs we’re seeing for display ads and OTT video inventory, we wholeheartedly agree! We’d love to help you navigate this uncertain time, so reach out using the form below to see what we can do for you!