The world of search is evolving in many ways – the way results are gathered and presented, the way search results are ranked, and, most importantly, how people are searching. Search is driven by and catered to users, so with 20% of searches made within the Google app now made by voice and the increasing […]
About Natalya Johnson
College student at Portland State University. Social media specialist and content creator at Royle Media.
Entries by Natalya Johnson
In October 2016, web browsing on mobile devices overtook desktop browsing for the first time. With this rise of mobile web surfing, it is more important than ever that your website is optimized for mobile viewing. Right now, mobile sites are lagging behind desktop sites in many key metrics, including average time on site, pages […]
With the rise of internet radio services, advertisers are being given another way to reach possible customers, one that directly rivals traditional radio advertising. As a traditional form of media far predating the internet, radio has been an outlet used by advertisers for decades and generates billions in ad revenue a year. However, in the […]
On January 31, 2017, Google AdWords will end the creation or editing of standard text ads to fully transition to the new expanded text ad format. To make the transition easier and to help you understand and optimize your expanded text ads, here are some recommendations for creating impactful expanded text ads. How Expanded Texts […]
Olympics, Team USA, Go for the Gold, Let the Games Begin. Unless you’re an official Olympic sponsor, you can’t say those words on social media or in any form of marketing in the month surrounding the Olympic Games. The International Olympic Committee and national committees have tight restrictions on who can say what during the […]